giovedì 25 agosto 2011
Harry Winston and Taormina Film Festival
Glamorous Event
The Taormina Film Festival is the most intimate and exclusive event among other film festivals. For the last 53 years the event is held in the romantic atmosphere of the city of Taormina in Sicily. The small city of Taormina, nestled in the hills overlooking the Mediterranean, is an ideal location for holding the exclusive event.
The Taormina Film Festival is staged in the setting of a splendid and well-preserved ancient Greek amphitheater. The highly valued and glamorous event greatly matches the spirit of the Harry Winston company. The brand has offered sponsorship to the film festival for five years in a row.
Harry Winston Joins Universe of Cinema
The celebrated watch and jewelery company built close links to the universe of cinema long before any other brand. Since 1947, the name of Harry Winston has been associated with the world of films due to the most glamorous event, the Academy Awards ceremony. Harry Winston became the first jeweler to adorn the film stars for the Oscars ceremony. No wonder the name of the jeweler was mentioned in the famous song, 'Diamonds Are a Girl's Best Friend', performed in the 1953 movie 'Gentlemen Prefer Blonde', with charming Marilyn Monroe singing 'Talk to me, Harry Winston, tell me all about it!'
Amazing Diamond
The remarkable history of the brand was also highlighted by the amazing 61.42-carat diamond of pear-shape, cut by Harry Winston. The diamond was presented by Richard Burton to Elizabeth Taylor,and has since been nicknamed as the 'Taylor-Burton' diamond. Moreover, Richard Burton and Elizabeth Taylor took part in the 1953 Taormina Film Festival.
No wonder, the world of films has become a magic part of the brand's 'DNA.' As Harry Winston Marketing Director says, Taormina may be compared to a small showroom, where the brand initiates special relationships with opinion leaders, strengthen its links the film milieu, and improves its image.
Brand's Terrace
Harry Winston is related to Taormina in a number of ways. The brand has opened a large private terrace at the majestic Grand Hotel Timeo. The building erected back in 1873 is located in a park occupying the territory of about 25,000 square meters. The stars and special guests of the Taormina festival meet at the terrace before they go to the Greek Theater next door for the night's galas.
Precious Prize
During every evening of the festival, the Harry Winston Company presents a Taormina Art Award for Cinematic Excellence to a representative from the world of cinema. They are given a specially engraved limited-edition Harry Winston timepiece as the prize.
Men are honored to receive a rose gold, automatic Excenter, with bi-directional seconds. Women are awarded with a rose gold, diamond-set Avenue C timepiece.
Over the last years, the list of the notable recipients of Harry Winston exclusive creations have been joined by Michael Douglas, Ornella Mutti, Virna Lisi, Victoria Abril, Joseph Fienes, Andie MacDowell, Matt Dillon, Antonio Banderas, Giuseppe Tornatore, Valeria Golino, Hanna Schygulla, and Andre Techine.
Harry Winston tries to avoid the madness of the media - it prefers to work quietly, but continues to strengthen its ties with the universe of cinema, in the cinematic framework of the Taormina Film Festival.
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